About
Blending physical expertise with smart, personalized motivation to help you push past limits
Coaching Journey & Experience
James Shapiro
Hi, I’m James. It’s nice to meet you! Finding the right person to train can be difficult. It’s not just about someone qualified – it’s about someone who’s a match for YOU and can bring out the best in you.
I’ve done the work to not just understand the human body and how to influence strength, speed, and mobility but to understand how to motivate people to push themselves through their perceived limitations. But know this – it’s not about working hard just for the sake of it – it’s about working SMART.
I’ve got the goods to back up what I say I’ll do. I’ve got two master’s degrees in Exercise Science and a bunch of certifications. I’ve coached everywhere—from big fitness chains to boutique studios, and even ran my own training spot. But most importantly, I’ve led my clients to WIN on the court.
Before all this, I was a competitive junior tennis player and a USPTA pro-level coach—which means I totally get what it takes to perform at a high level, both physically and mentally. Let’s just say tennis is in my DNA.
Testimonials
What Clients Say About James
Riley H., University of Pacific Men’s Tennis
I had the privilege of working with James Shapiro, a key member of my team, as I rehabbed from an ACL Reconstruction & Meniscal Repair surgery.
Eduardo N, Wake Forest Men’s Tennis
Almost two years away from tennis because of a hamstring avulsion injury and the mental trauma associated with it, I knew that the only way to return to competitive tennis, the way I knew it, would be through fitness.
David V., Williams College Hockey
I have been working out with James now for two summers and have made significant gains throughout that time. I’ve absorbed so much valuable knowledge during that time that has helped me grow as an athlete and excel in the gym.
Dorcas C.
In under two months, James helped me go from fit to fierce—deadlifting 230 lbs, squatting 185, and dropping from a size 4 to 0 with incredible strength and definition.
Peter B. Black Belt BJJ
At 42, I turned to James Shapiro for his expertise, professionalism, and proven results—and after experiencing firsthand how effective his personalized training is, I now confidently refer my own students to him, knowing they’ll benefit just as much from his guidance and commitment.
Drew V. Niagra University Hockey
Training with James Shapiro over the past two summers has been key to reaching my goal of playing Division-I hockey, helping me gain muscle, lose fat, and reach the best shape of my life.
Sofia R.
Despite training inconsistently due to health issues, working with James has brought steady strength gains, personalized nutrition guidance, and a focus on feeling good, moving well, and achieving real, lasting results.
J.J. Miranda Licensed Masssage Therapist
Coach James brought expert knowledge, mindset coaching, and real results to our strength program—helping clients move pain-free while also elevating our digital content and team energy.
Caroline S. – CPT
After getting to know James professionally and personally, I can confidently say he’s one of the best trainers I’ve met—his dedication, character, and example have greatly influenced my own growth as an aspiring personal trainer.
